Time: 16:30 - 17:00
Date: 2 July 2019
Theatre: Brooks Building
With the current trend towards natural and sustainable products it is essential to be both robust and transparent in our definitions of ‘natural’, and what this means for raw materials used to create natural fragrances.
Fragrances are a complex mixture of ingredients and to create sophisticated fragrances that enhance a product’s appeal perfumers must be given the widest possible palette of materials. The simple request for a ‘natural’ fragrance belies the amount of information required to be gathered from raw materials suppliers to even begin the process of creation. The principles of sustainability may not always align with what may be considered ‘natural’ and natural aromachemicals must also be considered, with clear definitions for what are and are not acceptable practices and processes.
Due to this complexity recognised standards for natural & organic products, alongside the often confused marketing claims made by brands, do not always offer clarity when faced with the binary question: ‘is this fragrance natural?’
This presentation will discuss the approach CPL Aromas has taken in developing a robust policy which is the basis for the creation of 100% natural fragrances.
- Alan Osbiston Global Technical Advisor - CPL Aromas