The Informed Consumer & Their Impact on the Beauty & Personal Care Industry
Time: 11:00 - 11:30
Date: 3 July 2019
Theatre: Brooks Building
The internet gives us access to an infinite library of information, which has greatly impacted consumer awareness. In today’s society it has become routine to base every day decisions on knowledge we’ve found online. Is this good, or bad? The popularity of natural ingredients in the personal care & cosmetics market is a perfect example of this movement. But why? Is it because they know better than we do on what ingredients are and are not “good” to apply onto the human substrate, that natural is best, or is it a more profound desire to get back to nature as we live in an ever increasing world of artificialness – concrete, urbanisation, blue light and technology?
Scientifically speaking, are there any differences between natural vs synthetic ingredients in terms of efficacy? Is natural automatically associated with sustainability?
This presentation will explore these questions and how consumer awareness will drive natural trends in the future.